/* ===== RESET & BASE ===== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --bg-dark: #0F1C14;
  --bg-light: #F5EFE0;
  --accent: #E8A838;
  --text-dark: #0F1C14;
  --text-light: #F5EFE0;
  --text-muted: #6B7B6E;
  --text-muted-light: #A8B4A6;
  --serif: 'Fraunces', Georgia, serif;
  --sans: 'DM Sans', system-ui, sans-serif;
}

html { font-size: 16px; }

body {
  font-family: var(--sans);
  background: var(--bg-dark);
  color: var(--text-light);
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

/* ===== SECTION LABEL ===== */
.section-label {
  font-family: var(--sans);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1.2rem;
}
.section-label.light { color: var(--accent); opacity: 0.7; }

/* ===== HERO ===== */
.hero {
  background: var(--bg-dark);
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  position: relative;
  overflow: hidden;
}

.hero-accent-bar {
  position: absolute;
  left: 0; top: 0; bottom: 0;
  width: 4px;
  background: linear-gradient(to bottom, var(--accent) 0%, transparent 100%);
}

.hero-content {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
  flex: 1;
  padding: 6rem 6rem 3rem;
  max-width: 1400px;
  width: 100%;
  margin: 0 auto;
}

.hero-text { display: flex; flex-direction: column; gap: 1.5rem; }

.hero-eyebrow {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  opacity: 0.8;
}

.hero-headline {
  font-family: var(--serif);
  font-size: clamp(3rem, 5.5vw, 5.5rem);
  font-weight: 700;
  line-height: 1.0;
  color: var(--text-light);
  letter-spacing: -0.02em;
}

.hero-lede {
  font-size: 1.05rem;
  line-height: 1.65;
  color: var(--text-muted-light);
  max-width: 460px;
  font-weight: 300;
}

.hero-tagline {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  flex-wrap: wrap;
}
.tag-line {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
}
.tag-dot {
  width: 4px; height: 4px;
  border-radius: 50%;
  background: var(--text-muted);
}

/* Mosaic illustration */
.hero-illustration {
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
}

.mosaic-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  grid-template-rows: repeat(3, auto);
  gap: 0.6rem;
  width: 100%;
  max-width: 420px;
}

.mosaic-post {
  background: rgba(245, 239, 224, 0.06);
  border: 1px solid rgba(245, 239, 224, 0.12);
  border-radius: 8px;
  padding: 0.8rem;
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}
.mosaic-post-1 { grid-column: 1; grid-row: 1; }
.mosaic-post-2 { grid-column: 2; grid-row: 1; }
.mosaic-post-3 { grid-column: 3; grid-row: 1; }

.mosaic-blog {
  grid-column: 1 / 3;
  grid-row: 2;
  background: rgba(232, 168, 56, 0.08);
  border: 1px solid rgba(232, 168, 56, 0.25);
  border-radius: 8px;
  padding: 0.8rem;
  position: relative;
  overflow: hidden;
}
.mosaic-blog::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: var(--accent);
}

.mosaic-email {
  grid-column: 3;
  grid-row: 2;
  background: rgba(245, 239, 224, 0.04);
  border: 1px solid rgba(245, 239, 224, 0.1);
  border-radius: 8px;
  padding: 0.8rem;
}

.mosaic-chart {
  grid-column: 1 / 4;
  grid-row: 3;
  background: rgba(245, 239, 224, 0.04);
  border: 1px solid rgba(245, 239, 224, 0.1);
  border-radius: 8px;
  padding: 0.8rem;
  position: relative;
}

.mosaic-avatar {
  width: 22px; height: 22px;
  border-radius: 50%;
  background: rgba(232, 168, 56, 0.3);
  border: 1.5px solid rgba(232, 168, 56, 0.6);
}

.mosaic-lines { display: flex; flex-direction: column; gap: 0.3rem; }
.mosaic-line {
  height: 5px;
  border-radius: 3px;
  background: rgba(245, 239, 224, 0.15);
}
.mosaic-line.long { width: 90%; }
.mosaic-line.medium { width: 65%; }
.mosaic-line.short { width: 40%; }

.mosaic-reactions {
  display: flex; gap: 0.3rem; align-items: center;
}
.reaction-dot {
  width: 5px; height: 5px;
  border-radius: 50%;
  background: rgba(232, 168, 56, 0.4);
}

.blog-header {
  height: 6px; width: 50%;
  background: rgba(232, 168, 56, 0.4);
  border-radius: 3px;
  margin-bottom: 0.5rem;
}
.blog-line {
  height: 4px; width: 100%;
  background: rgba(245, 239, 224, 0.1);
  border-radius: 2px;
  margin-bottom: 0.3rem;
}
.blog-line.short { width: 60%; }
.blog-tag {
  position: absolute;
  top: 0.5rem; right: 0.8rem;
  font-size: 0.55rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  opacity: 0.6;
}

.email-header {
  height: 6px; width: 60%;
  background: rgba(245, 239, 224, 0.2);
  border-radius: 3px;
  margin-bottom: 0.5rem;
}
.email-line {
  height: 4px; width: 100%;
  background: rgba(245, 239, 224, 0.1);
  border-radius: 2px;
  margin-bottom: 0.3rem;
}
.email-cta {
  height: 14px; width: 40%;
  background: rgba(232, 168, 56, 0.35);
  border-radius: 4px;
  margin-top: 0.4rem;
}

.chart-label {
  font-size: 0.6rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-muted-light);
  margin-bottom: 0.6rem;
  opacity: 0.6;
}
.chart-bars {
  display: flex;
  align-items: flex-end;
  gap: 0.4rem;
  height: 60px;
  position: relative;
}
.chart-bar {
  flex: 1;
  background: rgba(245, 239, 224, 0.12);
  border-radius: 2px 2px 0 0;
  transition: background 0.3s;
}
.chart-bar.highlight {
  background: var(--accent);
}
.chart-axis {
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 1px;
  background: rgba(245, 239, 224, 0.15);
}

.hero-bottom-bar {
  background: rgba(232, 168, 56, 0.08);
  border-top: 1px solid rgba(232, 168, 56, 0.15);
  padding: 1rem 6rem;
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.08em;
  color: var(--accent);
  text-transform: uppercase;
}

/* ===== MANIFESTO ===== */
.manifesto {
  background: var(--bg-light);
  color: var(--text-dark);
  padding: 7rem 6rem;
}
.manifesto-inner { max-width: 1100px; margin: 0 auto; }
.manifesto .section-label { color: #4A6B52; }
.manifesto-headline {
  font-family: var(--serif);
  font-size: clamp(2rem, 3.5vw, 3.5rem);
  font-weight: 700;
  line-height: 1.15;
  margin-bottom: 2rem;
  color: var(--text-dark);
}
.manifesto-body {
  font-size: 1rem;
  line-height: 1.75;
  color: #3D4E3A;
  max-width: 680px;
  margin-bottom: 1.2rem;
  font-weight: 300;
}
.manifesto-stats {
  display: flex;
  gap: 3rem;
  align-items: flex-start;
  margin-top: 4rem;
  padding-top: 3rem;
  border-top: 1px solid rgba(15, 28, 20, 0.15);
}
.stat { flex: 1; }
.stat-number {
  font-family: var(--serif);
  font-size: 3rem;
  font-weight: 700;
  color: #0F1C14;
  line-height: 1;
  margin-bottom: 0.5rem;
}
.stat-label {
  font-size: 0.8rem;
  line-height: 1.6;
  color: #5A6E58;
  font-weight: 400;
}
.stat-divider {
  width: 1px;
  background: rgba(15, 28, 20, 0.15);
  align-self: stretch;
  margin: 0 1rem;
}

/* ===== HOW IT WORKS ===== */
.how-it-works {
  background: #122318;
  padding: 7rem 6rem;
}
.hiw-inner { max-width: 1100px; margin: 0 auto; }
.hiw-headline {
  font-family: var(--serif);
  font-size: clamp(1.8rem, 3vw, 3rem);
  font-weight: 700;
  color: var(--text-light);
  margin-bottom: 4rem;
  line-height: 1.2;
}
.hiw-steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 3rem;
}
.hiw-step { position: relative; }
.step-number {
  font-family: var(--serif);
  font-size: 4rem;
  font-weight: 900;
  color: rgba(232, 168, 56, 0.15);
  line-height: 1;
  margin-bottom: 1rem;
}
.step-connector {
  width: 40px;
  height: 2px;
  background: linear-gradient(to right, var(--accent), transparent);
  margin-bottom: 1.2rem;
}
.step-title {
  font-family: var(--serif);
  font-size: 1.3rem;
  font-weight: 600;
  color: var(--text-light);
  margin-bottom: 0.75rem;
}
.step-body {
  font-size: 0.9rem;
  line-height: 1.7;
  color: var(--text-muted-light);
  font-weight: 300;
}

/* ===== SERVICES ===== */
.services {
  background: var(--bg-dark);
  padding: 7rem 6rem;
}
.services-inner { max-width: 1100px; margin: 0 auto; }
.services-headline {
  font-family: var(--serif);
  font-size: clamp(2rem, 3vw, 3rem);
  font-weight: 700;
  color: var(--text-light);
  margin-bottom: 3.5rem;
  max-width: 560px;
  line-height: 1.2;
}
.services-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
}
.service-item {
  padding: 2.5rem 2.5rem 2.5rem 0;
  border-bottom: 1px solid rgba(245, 239, 224, 0.07);
  border-right: 1px solid rgba(245, 239, 224, 0.07);
}
.service-featured {
  border-top: 1px solid rgba(232, 168, 56, 0.3);
  border-left: 2px solid var(--accent);
  padding-left: 2.5rem;
  margin-left: -1px;
  background: rgba(232, 168, 56, 0.04);
}
.service-wide {
  grid-column: 1 / -1;
  border-right: none;
  padding-right: 0;
}
.service-icon {
  margin-bottom: 1rem;
}
.service-name {
  font-family: var(--serif);
  font-size: 1.4rem;
  font-weight: 600;
  color: var(--text-light);
  margin-bottom: 0.6rem;
}
.service-desc {
  font-size: 0.85rem;
  line-height: 1.7;
  color: var(--text-muted-light);
  font-weight: 300;
  margin-bottom: 1.2rem;
  max-width: 400px;
}
.service-outputs {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.output-tag {
  font-size: 0.65rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  background: rgba(232, 168, 56, 0.1);
  border: 1px solid rgba(232, 168, 56, 0.2);
  padding: 0.25rem 0.6rem;
  border-radius: 3px;
}
.retainer-note {
  margin-top: 3rem;
  padding-top: 2rem;
  border-top: 1px solid rgba(245, 239, 224, 0.07);
}
.retainer-note p {
  font-family: var(--serif);
  font-size: 1.1rem;
  font-style: italic;
  color: var(--text-muted-light);
  line-height: 1.6;
}

/* ===== OUTCOMES ===== */
.outcomes {
  background: var(--bg-light);
  color: var(--text-dark);
  padding: 7rem 6rem;
}
.outcomes-inner { max-width: 1100px; margin: 0 auto; }
.outcomes .section-label { color: #4A6B52; }
.outcomes-headline {
  font-family: var(--serif);
  font-size: clamp(2rem, 3vw, 3rem);
  font-weight: 700;
  color: var(--text-dark);
  margin-bottom: 3.5rem;
}
.outcomes-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
}
.outcome {}
.outcome-icon {
  width: 64px; height: 64px;
  border-radius: 12px;
  background: rgba(15, 28, 20, 0.06);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1.5rem;
}
.outcome-title {
  font-family: var(--serif);
  font-size: 1.2rem;
  font-weight: 600;
  color: var(--text-dark);
  margin-bottom: 0.75rem;
}
.outcome-body {
  font-size: 0.875rem;
  line-height: 1.75;
  color: #5A6E58;
  font-weight: 300;
}

/* ===== CLOSING ===== */
.closing {
  background: var(--bg-dark);
  padding: 8rem 6rem;
}
.closing-inner { max-width: 800px; margin: 0 auto; text-align: center; }
.closing-mark {}
.mark-logo {
  margin: 0 auto 2.5rem;
  width: 64px; height: 64px;
}
.closing-headline {
  font-family: var(--serif);
  font-size: clamp(2rem, 3.5vw, 3.5rem);
  font-weight: 700;
  color: var(--text-light);
  line-height: 1.2;
  margin-bottom: 1.5rem;
}
.closing-body {
  font-size: 1rem;
  line-height: 1.8;
  color: var(--text-muted-light);
  font-weight: 300;
  margin-bottom: 3rem;
}
.closing-cta {}
.cta-pack {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.4rem;
  margin-bottom: 1rem;
}
.cta-label {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--text-muted);
}
.cta-price {
  font-family: var(--serif);
  font-size: 3.5rem;
  font-weight: 700;
  color: var(--accent);
  line-height: 1;
}
.cta-period {
  font-size: 1.2rem;
  font-weight: 400;
  opacity: 0.7;
}
.cta-note {
  font-size: 0.85rem;
  color: var(--text-muted-light);
  font-weight: 300;
}

/* ===== FOOTER ===== */
.site-footer {
  background: #0A140F;
  padding: 2.5rem 6rem;
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  gap: 1.5rem;
  flex-wrap: wrap;
}
.footer-brand {
  display: flex;
  align-items: center;
  gap: 0.6rem;
}
.footer-name {
  font-family: var(--serif);
  font-size: 1.1rem;
  font-weight: 600;
  color: var(--text-light);
}
.footer-tagline {
  font-size: 0.8rem;
  color: var(--text-muted);
  flex: 1;
}
.footer-links {
  font-size: 0.7rem;
  color: var(--text-muted);
  letter-spacing: 0.05em;
}

/* ===== RESPONSIVE ===== */
@media (max-width: 900px) {
  .hero-content {
    grid-template-columns: 1fr;
    padding: 4rem 2rem 2rem;
    gap: 2.5rem;
  }
  .hero-bottom-bar { padding: 1rem 2rem; }
  .manifesto, .how-it-works, .services, .outcomes, .closing { padding: 5rem 2rem; }
  .manifesto-stats { flex-direction: column; gap: 1.5rem; }
  .stat-divider { display: none; }
  .hiw-steps { grid-template-columns: 1fr; gap: 2rem; }
  .services-grid { grid-template-columns: 1fr; }
  .service-wide { grid-column: 1; }
  .outcomes-grid { grid-template-columns: 1fr; }
  .site-footer { padding: 2rem; }
  .footer-inner { flex-direction: column; align-items: flex-start; }
}

@media (max-width: 600px) {
  .hero-headline { font-size: 2.8rem; }
  .cta-price { font-size: 2.8rem; }
  .mosaic-grid { max-width: 300px; }
  .hero-lede { font-size: 0.95rem; }
  .hero-illustration { display: none; }
}